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Fernando Araújo

Fernando Araújo

Advertising is not a tax, but it should be less taxing.

Advertising is not a tax, but it should be less taxing.

When advertisers treat ads like a mandatory fee people just have to put up with, it lets them off the hook for making it better. But what if we started seeing ads as a cover charge, not a tax?
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AI is the fear killer

AI is the fear killer

“AI’s going to take over everything EVERYTHING!” Sure, but before that, how about an AI that works exclusively as a backup, a failsafe?
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Immoral support

Immoral support

Moral support is a powerful thing. More than just applause, it’s validation  - the feeling that what you’re doing is right and that people are behind you. But there's a darker side to it.
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There’s a charmageddon going on in advertising. It’s our job to stop it.

There’s a charmageddon going on in advertising. It’s our job to stop it.

Brands having a good time, while selling their stuff? And people having a good time, in the presence of such brands? It’s about time.
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The Power of Compound Interesting

The Power of Compound Interesting

“Compound interest* is the most powerful force in the universe.”
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