A masterclass in failure: how the Democrats forgot to listen to people and the data
The greatest lessons come from failure - and it's better when someone else is doing the failing.
Fernando Araujo
I created an AI assistant that writes truly uninspired slogans, so you can find some inspiration
Spoiler alert: don't be like it.
The toughest brief in the world
Imagine having one week to write, voice and produce a culturally relevant 22-minute animation. Now imagine having done that 328 times and counting.
The STARSS & POOLSS playbook for brand growth
Marketing effectiveness has never been more studied and quantified than it is today. But let’s be honest: keeping up with every breakthrough is hard. Here's an attempt.
Eye candy is brain candy
I collect snapshots of city posters that catch my eye. These posters do what ads are supposed to do: grab my attention, spark curiosity, and - imagine this - get me to read the words! This is what I learned from them.
