Isn’t it time for a change of seen-ery?

Pretend you’re a marketer - or, if you are a marketer, keep at it.

You throw an online ad out there, set it loose into the wild, until someone bites. But here's the thing: no two impressions are the same. So, which impression you would hope to pop into this someone’s head?

Impression A

I feel seen.
It’s like I’m being watched and tracked by some sleazy salesperson who doesn’t even bother buttering me up for the sale.
Selling a product I just bought? Wow, that’s pretty dumb, given all the stalking.
Selling something I don't need? Wow, that’s pretty annoying, since they don’t even try to be interesting.

Impression B

I feel seen.
It's like this brand kinda gets me? The ad vibes with who I am, my way of thinking, or maybe just with my sense of humor.
Selling a product I just bought? Hey, guess I made the right choice.
Selling something I don't need? Hey, at least I was amused… Fair enough, brand.

The first scenario seems to have become the norm in the online advertising landscape, despite the second one feeling just… better? After all, effectiveness and connection have got to be superior to efficiency and creepiness, right?

Isn't it time for a change of seen-ery?